Women’s History Month and International Women’s Day on March 8th are both very important to us here at Tanger! We are proud to be a company that celebrates and empowers women — from our top-level executives to our center managers! This year, for Women’s History Month we want to shine a light on the incredible female figures at Tanger and what our brand partners are doing to celebrate female achievement and raise awareness. Additionally, in support of #IWD2021, at Tanger, we’re holding our hands high up to #ChooseToChallenge and invite our shoppers to join us in doing the same!
Women have always been an integral part of Tanger and our company’s journey. It all began with the first four employees under Stanley Tanger that helped shape the company by leading and serving in executive positions. To this day, many of Tanger’s executives are dynamic women that bring innovation, passion, and creativity to the forefront of our business. In fact, women make up much of our workforce as a whole and have grown and developed through further education and mentoring to be amazing leaders at Tanger.
What Is Women’s History Month?
Women’s History Month lasts all of March and gives us a time to recognize, celebrate and honor the wonderful women throughout time that have helped shape the community we live in now. There are many ways to participate in this celebration! By visiting womenshistorymonth.gov, you can browse different events highlighting the accomplishments of women to participate in. Specifically, the theme of 2021 is supporting young women and girls. After all, girlhood can be complicated! This 200 piece exhibit displays the challenges of girlhood over the past 200 years. Be sure to check it out!
International Women’s Day is March 8th, and we’re celebrating by making the choice to #ChooseToChallenge. A challenged world is an alert world and from challenge comes change, according to internationalwomensday.com! The goal of IWD2021 is to take action for equality, raise awareness against bias, and celebrate women’s achievement to help create an inclusive world. By raising our hands, we are promising that we #ChooseToChallenge gender equality in the workplace specifically! Will you join us?
Business of Fashion / Patrick Demarhelier
Styled / Jacqueline Hanikeh
Iconic Women in Fashion
From Prada to Vera Wang — these women have paved the way for fashion over the course of time. Their designs have inspired the creativity of designers today. We wouldn’t be surprised if your closet was riddled with staples that these amazing women helped create! But that’s not all the women in fashion have done…take Tory Burch for example!
Tory Burch launched her label in 2004, and it quickly grew into the megabrand you know and love today! Aside from her eye for fashion, Burch was avidly involved in philanthropy — specifically creating the Tory Burch Foundation, which advances women’s empowerment and entrepreneurship in the U.S.!
Gert Boyle, the founder and president of Columbia, also paved the way for women who push boundaries and accomplish extraordinary things. She created a brand that highlights determination, ingenuity and grit. She has given women the platform and the encouragement they need to do it all — from catching a prized fish to scaling the tallest mountains.
Our Brands Celebrate Women
Our brands are working to support and celebrate women across the globe! From providing educational resources to donations to collaborating with female artists, becoming advocacy partners, and so much more — our brands are honoring this month through art, product collaboration and donations.
CROCS: This year in support of International Women’s Day, Crocs has partnered with the UNFoundation in support of their global #EqualEverywhere campaign. This campaign launched in 2020 with phenomenal success, reaching 14 million globally and featuring equality champions from more than 20 countries. It has become the UNFoundation’s flagship gender equality campaign – a place where a global audience and partners across sectors can raise their collective voices in support of this important work
In addition to raising awareness of the Equal Everywhere campaign, customers will be able to submit a SHEro in their life in stores for a chance to win a Crocs gift card (submissions taken 2/22-3/8).
TOMMY HILFIGER: In honor of Women’s History Month, Tommy Hilfiger shoppers will be invited to attend a digital event featuring five key “tastemakers, rule breakers and influencers” for a fireside chat celebrating the social, economic, cultural and political achievements of women.
COLUMBIA FACTORY STORE: Columbia Factory Store is celebrating the women that push boundaries! They will be supporting IWD with an email of support and calling for donations to support women in the outdoors. They will also be hosting discussions on their website with women that inspire them — from ladies who’ve hiked Mount Everest to those who have sailed the Atlantic. Be sure to tune in!
OLD NAVY OUTLET: Last month, Old Navy introduced Project WE at Old Navy Outlet! They are continuing the momentum and supporting local and minority artists by collaborating to create a Women’s History Month line of tees, hoodies and more that you can shop in stores! They have partnered with artist Jade Purple Brown to celebrate the power of women and the impact we can all have when we join together.
FOREVER 21: Shop and support women’s empowerment with the Forever 21. All month long, they are donating $1 from every purchase made from their IWD collection to Step Up — a nonprofit organization whose goal is to inspire young girls in their pursuit of being whoever they want to be.
NIKE: Nike is finding tons of different ways to support women from girlhood on! Their Girls Are Made to Play initiative partners with local communities to remove the barrier that many girls face in the world of sports. This starts with community-led solutions and inclusive coaching. Specifically, Nike is hosting Girls are Made to Play: A Conversation on Changing the Game to discuss further what being a women in sports looks like and how we can all help make a difference.
These brands and so many more are doing their part to help make a difference this month and always.
Women’s History Month provides us with a great opportunity to celebrate and honor the great contributions of women throughout history. We invite you to join us at Tanger in supporting our communities and our women! Put your hand up high and #ChooseToChallenge alongside us for IWD 2021.